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Jeff Williams

Instructional designer · Learning technologist

I turn policy, clinical practice, and complex systems into training everyone can use.

Over a decade designing eLearning and running learning platforms in higher education and academic medicine, most recently at UC San Francisco. I build in Articulate Storyline and Rise, design for WCAG 2.1 AA from the first storyboard, and use AI where it makes the learning better.

  • Accessible by defaultWCAG 2.1 AA, captions, audio description, screen reader testing
  • Storyline and RiseScenario-based, branching, and assessment design
  • LMS administrationSumTotal, Moodle/Totara, SkillPort, Cornerstone prep
  • AI in productionAI video, narration, audio cleanup, and custom apps

Selected work

Case studies

Course content belongs to the organizations I built it for, so these pages show the problem, my approach, and representative screens.

Also at UCSF

  • IS-3 in Practice, a role-based branching Rise course that turned the UC IS-3 information security policy into UCSF procedures for Security Leads, Researchers, and Business Liaisons.
  • Left Ventricular Assist Device training for Nursing Excellence, built in about ten days.
  • Insider Threat Awareness, rebuilt in Storyline to make it more accessible, replacing an earlier Captivate version.
  • Anti-Phishing course for IT Security and Policy.
  • Quality assurance review of a five-module Emotional Intelligence series, with each finding logged by learner-impact severity in a shareable report.

Earlier work

Design documents, job aids, and handouts from Humboldt State, Northern Illinois University, and graduate study.

  • Table of contents of a design plan: Analysis, Design, Development, Implementation, Evaluation, and appendices.

    Accessing Blackboard with JAWS

    A full five-phase design plan, from analysis to evaluation, with a pre/post test and learner materials, teaching blind and visually impaired students to use the campus learning system with a screen reader. Graduate project.

    Read the design plan

  • Student guide page for Module 1, Lesson 1, with a lesson overview sidebar and a numbered call script.

    Technical Support Call Training

    Instructor and student guides for two modules and five lessons, with flowcharted call scripts and mock phone calls for assistive technology support staff. Graduate project.

    Instructor guide · Student guide

  • Handout page titled Adding a Basic Page, with numbered steps beside annotated screenshots.

    Introduction to Drupal

    A 19-page illustrated handout that walks Humboldt State's campus web editors through building and formatting pages.

    Read the handout

  • Pen-and-ink stipple drawings of a carved figurine and stone tools beside a red grid map of artifact counts.

    Scientific illustration

    Pen-and-ink artifact drawings and distribution maps from my years producing archaeology research reports.

  • AT Station and OmniPage quick references, job aids for Northern Illinois University lab staff supporting screen reader, magnifier, and OCR users: AT Station · OmniPage.
  • Benefits Overview, a Captivate module for Humboldt State's new employee orientation.

About

Accessibility first, because that's where I started.

Before I designed courses, I spent five years as an Assistive Technology Specialist at the Foundation for Blind Children, teaching students and adults to use screen readers, magnifiers, and braille displays. That work still shapes how I build. Keyboard paths, captions, and screen reader behavior are part of the first storyboard, not a final check.

At UC San Francisco I designed and built numerous online courses for departments across the university and its health system, covering clinical practice, compliance, IT security, and research data. I also served as an administrator on the UC Learning Center (SumTotal), running the support ticket rotation, compliance reporting, and records transfers.

I plan evaluation around Kirkpatrick's four levels, extended to ROI with the Phillips ROI Methodology. I hold graduate degrees in instructional technology from Northern Illinois University (MS.Ed.) and Penn State (M.Ed.), plus an MS.Ed. in special education with a focus on visual impairments.

“Jeff is a high-output designer who manages many priorities at once without sacrificing quality.”

Charles Green, MBA, Manager of eLearning and Learning Management Systems, UCSF Learning & Organization Development
Authoring and media
Articulate Storyline 360, Rise, Adobe Captivate, Camtasia, Adobe Creative Cloud
AI in production
Synthesia and HeyGen (avatar video), Google Flow, ElevenLabs, Claude, ChatGPT Enterprise and custom GPTs
Learning platforms
SumTotal, Moodle, Totara, SkillPort, Canvas; Cornerstone migration prep
Accessibility
WCAG 2.1 AA, Section 508, Universal Design for Learning, captions, audio description, JAWS, ZoomText
Research
Two peer-reviewed ICLS papers on mobile augmented reality and family science learning, an article on responsive online teaching, and graduate papers on affect and learning analytics
Development
HTML, CSS, JavaScript, Node.js/Express, React (prototype), SQL, OpenAI, Gemini, and Claude APIs

Where I've worked

  • UC San FranciscoInstructional Designer
  • Cal Poly, San Luis ObispoLearning Technology Specialist
  • WestEdLearning Technologies Program Coordinator
  • Penn StateGraduate Assistant, Augmented and Mobile Learning Research Group
  • Humboldt State University (now Cal Poly Humboldt)Learning Technology Specialist
  • Foundation for Blind ChildrenAssistive Technology Specialist

Contact

Let's talk about your team's training.

I'm open to instructional design, learning technology, and LMS roles, remote or on-site. Work samples and walkthroughs are available on request.